Coach DNA

Every coach has a tell.
We watched 11 years of tape.

378,000 plays, fingerprinted per head coach: who he feeds, how fast he plays, whether your guy's role has ever actually paid off. Then we priced it against today's draft board.

🔥 History says take

the coach feeds this role · the price doesn't know it

DK Metcalf(PIT)The WR1 in McCarthy's offense puts up WR8 numbers per game. DK costs WR31. (McCarthy · PIT)▲▲▲+23 spots
KC Concepcion(CLE)The WR1 in Monken's offense puts up WR33 numbers per game. KC costs WR55. (Monken · CLE)▲▲▲lean+22 spots
Quinshon Judkins(CLE)The lead back in Monken's offense puts up RB7 numbers per game. Quinshon costs RB22. (Monken · CLE)▲▲▲lean+15 spots
Terry McLaurin(WAS)The WR1 in Quinn's offense puts up WR6 numbers per game. Terry costs WR24. (Quinn · WAS)▲▲+18 spots
Chuba Hubbard(CAR)The lead back in Canales's offense puts up RB18 numbers per game. Chuba costs RB31. (Canales · CAR)▲▲lean+13 spots

🧊 History says fade

the role never pays off · the price says it will

Keon Coleman(BUF)The third receiver in Brady's offense manages WR104 per game. You're paying WR48. (Brady · BUF)▼▼▼lean-56 spots
Denzel Boston(CLE)The third receiver in Monken's offense manages WR120 per game. You're paying WR65. (Monken · CLE)▼▼▼lean-55 spots
Michael Wilson(ARI)The WR2 in LaFleur's offense manages WR76 per game. You're paying WR37. (LaFleur · ARI)▼▼▼lean-39 spots
Trey McBride(ARI)The tight end in LaFleur's offense manages TE34 per game. You're paying TE1. (LaFleur · ARI)▼▼▼lean-33 spots
Jameson Williams(DET)The WR2 in Campbell's offense manages WR64 per game. You're paying WR22. (Campbell · DET)▼▼▼-42 spots

spots = where his history says the role finishes vs what the player costs today · full receipts on every team card below

The league, in one picture

Right = throws when he shouldn't. Up = runs more plays. Your fantasy points live in the top half.

🚚 New coach, new offense

Ten teams changed coaches. For the ones who've run an offense before - as head coach or as the coordinator calling the plays - the record has opinions about their new roster.

ARIMike LaFleurNew

balanced attack · runs a committeecalled the Jets' plays 2021-22 (in LA, McVay called them)

Jeremiyah LoveRB1 · ADP 28The lead back in LaFleur's offense manages RB43 per game. You're paying RB13.▼▼▼lean

the receipts: Michael Carter '22 (RB52/gm, 16g) · Michael Carter '21 (RB34/gm, 14g)

Tyler AllgeierRB2 · ADP 153The backup RB in LaFleur's offense manages RB66 per game. You're paying RB50.▼▼▼lean

the receipts: Zonovan Knight '22 (RB48/gm, 7g) · Tevin Coleman '21 (RB83/gm, 11g)

Michael WilsonWR2 · ADP 76The WR2 in LaFleur's offense manages WR76 per game. You're paying WR37.▼▼▼lean

the receipts: Elijah Moore '22 (WR92/gm, 14g) · Jamison Crowder '21 (WR59/gm, 12g)

Trey McBrideTE1 · ADP 29The tight end in LaFleur's offense manages TE34 per game. You're paying TE1.▼▼▼lean

the receipts: Tyler Conklin '22 (TE22/gm, 17g) · Ryan Griffin '21 (TE46/gm, 14g)

priced about right: Marvin Harrison Jr. (WR1)

ATLKevin StefanskiNew

pounds the rock · plays fast · runs a committee · loves his tight end6 seasons · CLE

Bijan RobinsonRB1 · ADP 2The lead back in Stefanski's offense manages RB24 per game. You're paying RB2.▼▼▼

the receipts: Quinshon Judkins '25 (RB26/gm, 14g) · Jerome Ford '24 (RB36/gm, 14g) · Jerome Ford '23 (RB26/gm, 17g)

Brian RobinsonRB2 · ADP 164The backup RB role under Stefanski averaged RB46 per game - but that was Nick Chubb '20. Nobody's betting Brian (RB65 price) inherits that.no call

the receipts: Dylan Sampson '25 (RB55/gm, 15g) · Nick Chubb '24 (RB43/gm, 8g) · Kareem Hunt '23 (RB43/gm, 15g)

Drake LondonWR1 · ADP 10The WR1 in Stefanski's offense manages WR33 per game. You're paying WR5.▼▼▼

the receipts: Jerry Jeudy '25 (WR70/gm, 17g) · Jerry Jeudy '24 (WR28/gm, 17g) · Amari Cooper '23 (WR18/gm, 15g)

Zachariah BranchWR2 · ADP 173The WR2 role under Stefanski averaged WR64 per game - but that was Donovan Peoples-Jones '22. Nobody's betting Zachariah (WR97 price) inherits that.no call

the receipts: Isaiah Bond '25 (WR129/gm, 15g) · Elijah Moore '24 (WR84/gm, 17g) · Elijah Moore '23 (WR62/gm, 16g)

Kyle Pitts Sr.TE1 · ADP 76The tight end in Stefanski's offense manages TE9 per game. You're paying TE5.▼

the receipts: Harold Fannin Jr. '25 (TE8/gm, 16g) · David Njoku '24 (TE6/gm, 11g) · David Njoku '23 (TE6/gm, 16g)

BUFJoe BradyNew

pounds the rock · milks the clock · feeds one back · loves his tight endcalled the Bills' plays 2024-25

DJ MooreWR1 · ADP 49The WR1 in Brady's offense manages WR39 per game. You're paying WR25.▼▼lean

the receipts: Khalil Shakir '25 (WR42/gm, 16g) · Khalil Shakir '24 (WR36/gm, 15g)

Khalil ShakirWR2 · ADP 102The WR2 in Brady's offense manages WR64 per game. You're paying WR47.▼▼lean

the receipts: Keon Coleman '25 (WR57/gm, 12g) · Keon Coleman '24 (WR70/gm, 13g)

Keon ColemanWR3 · ADP 102The third receiver in Brady's offense manages WR104 per game. You're paying WR48.▼▼▼lean

the receipts: Josh Palmer '25 (WR112/gm, 12g) · Mack Hollins '24 (WR96/gm, 16g)

priced about right: James Cook III (RB1) · Ray Davis (RB2) · Dalton Kincaid (TE1)

CLETodd MonkenNew

pounds the rock · milks the clock · feeds one back · loves his tight endcalled the Ravens' plays 2023-25

Quinshon JudkinsRB1 · ADP 50The lead back in Monken's offense puts up RB7 numbers per game. Quinshon costs RB22.▲▲▲lean

the receipts: Derrick Henry '25 (RB7/gm, 17g) · Derrick Henry '24 (RB4/gm, 17g) · Gus Edwards '23 (RB31/gm, 17g)

Dylan SampsonRB2 · ADP 158The backup RB in Monken's offense puts up RB47 numbers per game. Dylan costs RB57.▲lean

the receipts: Keaton Mitchell '25 (RB64/gm, 12g) · Justice Hill '24 (RB41/gm, 15g) · Justice Hill '23 (RB47/gm, 16g)

KC ConcepcionWR1 · ADP 121The WR1 in Monken's offense puts up WR33 numbers per game. KC costs WR55.▲▲▲lean

the receipts: Zay Flowers '25 (WR13/gm, 17g) · Zay Flowers '24 (WR35/gm, 17g) · Zay Flowers '23 (WR33/gm, 16g)

Jerry JeudyWR2 · ADP 126The WR2 in Monken's offense manages WR67 per game. You're paying WR57.▼lean

the receipts: Rashod Bateman '25 (WR115/gm, 13g) · Rashod Bateman '24 (WR46/gm, 16g) · Odell Beckham Jr. '23 (WR67/gm, 14g)

Denzel BostonWR3 · ADP 139The third receiver in Monken's offense manages WR120 per game. You're paying WR65.▼▼▼lean

the receipts: DeAndre Hopkins '25 (WR122/gm, 17g) · Nelson Agholor '24 (WR120/gm, 13g) · Rashod Bateman '23 (WR100/gm, 15g)

priced about right: Harold Fannin Jr. (TE1)

LVKlint KubiakNew

pounds the rock · milks the clock · runs a committeecalled plays in Seattle '25, New Orleans '24, Minnesota '21

Mike Washington Jr.RB2 · ADP 148The backup RB in Kubiak's offense manages RB55 per game. You're paying RB48.▼lean

the receipts: Zach Charbonnet '25 (RB30/gm, 16g) · Jamaal Williams '24 (RB88/gm, 13g) · Alexander Mattison '21 (RB55/gm, 16g)

Tre TuckerWR1 · ADP 132The WR1 role under Kubiak averaged WR4 per game - but that was Jaxon Smith-Njigba '25. Nobody's betting Tre (WR61 price) inherits that.no call

the receipts: Jaxon Smith-Njigba '25 (WR2/gm, 17g) · Chris Olave '24 (WR59/gm, 8g) · Justin Jefferson '21 (WR4/gm, 17g)

Jalen NailorWR2 · ADP 155The WR2 role under Kubiak averaged WR33 per game - but that was Adam Thielen '21. Nobody's betting Jalen (WR74 price) inherits that.no call

the receipts: Cooper Kupp '25 (WR65/gm, 16g) · Rashid Shaheed '24 (WR33/gm, 6g) · Adam Thielen '21 (WR15/gm, 13g)

Brock BowersTE1 · ADP 35The tight end in Kubiak's offense manages TE20 per game. You're paying TE2.▼▼▼lean

the receipts: AJ Barner '25 (TE23/gm, 17g) · Juwan Johnson '24 (TE20/gm, 15g) · Tyler Conklin '21 (TE19/gm, 17g)

priced about right: Ashton Jeanty (RB1)

NYGJohn HarbaughNew

pounds the rock · plays fast · runs a committee · loves his tight end11 seasons · BAL

Cam SkatteboRB1 · ADP 37The lead back in Harbaugh's offense manages RB31 per game. You're paying RB18.▼▼

the receipts: Derrick Henry '25 (RB7/gm, 17g) · Derrick Henry '24 (RB4/gm, 17g) · Gus Edwards '23 (RB31/gm, 17g)

Tyrone Tracy Jr.RB2 · ADP 155The backup RB in Harbaugh's offense puts up RB47 numbers per game. Tyrone costs RB53.▲

the receipts: Keaton Mitchell '25 (RB64/gm, 12g) · Justice Hill '24 (RB41/gm, 15g) · Justice Hill '23 (RB47/gm, 16g)

Malik NabersWR1 · ADP 27The WR1 in Harbaugh's offense manages WR35 per game. You're paying WR15.▼▼▼

the receipts: Zay Flowers '25 (WR13/gm, 17g) · Zay Flowers '24 (WR35/gm, 17g) · Zay Flowers '23 (WR33/gm, 16g)

Malachi FieldsWR2 · ADP 157The WR2 in Harbaugh's offense puts up WR66 numbers per game. Malachi costs WR78.▲

the receipts: Rashod Bateman '25 (WR115/gm, 13g) · Rashod Bateman '24 (WR46/gm, 16g) · Odell Beckham Jr. '23 (WR67/gm, 14g)

Isaiah LikelyTE1 · ADP 137The tight end in Harbaugh's offense puts up TE8 numbers per game. Isaiah costs TE15.▲▲

the receipts: Mark Andrews '25 (TE28/gm, 17g) · Mark Andrews '24 (TE8/gm, 17g) · Mark Andrews '23 (TE5/gm, 10g)

priced about right: Darius Slayton (WR3)

PITMike McCarthyNew

balanced attack · plays fast · runs a committee9 seasons · DAL, GB

Rico DowdleRB2 · ADP 75The backup RB in McCarthy's offense manages RB54 per game. You're paying RB29.▼▼▼

the receipts: Ezekiel Elliott '24 (RB70/gm, 15g) · Rico Dowdle '23 (RB60/gm, 16g) · Tony Pollard '22 (RB11/gm, 16g)

DK MetcalfWR1 · ADP 65The WR1 in McCarthy's offense puts up WR8 numbers per game. DK costs WR31.▲▲▲

the receipts: CeeDee Lamb '24 (WR9/gm, 15g) · CeeDee Lamb '23 (WR1/gm, 17g) · CeeDee Lamb '22 (WR8/gm, 17g)

Germie BernardWR3 · ADP 168The third receiver role under McCarthy averaged WR54 per game - but that was Randall Cobb '16. Nobody's betting Germie (WR91 price) inherits that.no call

the receipts: Brandin Cooks '24 (WR87/gm, 10g) · Michael Gallup '23 (WR95/gm, 16g) · Michael Gallup '22 (WR77/gm, 14g)

Pat FreiermuthTE1 · ADP 185The tight end in McCarthy's offense puts up TE16 numbers per game. Pat costs TE28.▲▲▲

the receipts: Jake Ferguson '24 (TE23/gm, 14g) · Jake Ferguson '23 (TE10/gm, 17g) · Dalton Schultz '22 (TE12/gm, 15g)

priced about right: Jaylen Warren (RB1) · Michael Pittman Jr. (WR2)

TENRobert SalehNew

balanced attack · runs a committee4 seasons · NYJ

Tyjae SpearsRB2 · ADP 130The backup RB in Saleh's offense manages RB70 per game. You're paying RB42.▼▼▼

the receipts: Braelon Allen '24 (RB61/gm, 17g) · Dalvin Cook '23 (RB78/gm, 14g) · Zonovan Knight '22 (RB48/gm, 7g)

Wan'Dale RobinsonWR2 · ADP 86The WR2 in Saleh's offense manages WR76 per game. You're paying WR40.▼▼▼

the receipts: Davante Adams '24 (WR8/gm, 11g) · Allen Lazard '23 (WR105/gm, 13g) · Elijah Moore '22 (WR92/gm, 14g)

Calvin RidleyWR3 · ADP 143The third receiver in Saleh's offense manages WR79 per game. You're paying WR67.▼

the receipts: Allen Lazard '24 (WR49/gm, 12g) · Xavier Gipson '23 (WR114/gm, 13g) · Corey Davis '22 (WR79/gm, 13g)

priced about right: Tony Pollard (RB1) · Carnell Tate (WR1)

The rookies (head coaches, that is)

BALJesse MinterNew

Defense-side coach, first HC job

No offensive tape to fingerprint - he's a defense-side coach who has never run the offense. His coordinator's unit shows up here once it exists.

MIAJeff HafleyNew

Defense-side coach, first NFL HC job

No offensive tape to fingerprint - he's a defense-side coach who has never run the offense. His coordinator's unit shows up here once it exists.

The rest of the league

CARDave Canales

pounds the rock · milks the clock · feeds one back2 seasons · CAR

Chuba HubbardRB1 · ADP 79The lead back in Canales's offense puts up RB18 numbers per game. Chuba costs RB31.▲▲lean

the receipts: Rico Dowdle '25 (RB23/gm, 17g) · Chuba Hubbard '24 (RB13/gm, 15g)

Jonathon BrooksRB2 · ADP 98The backup RB in Canales's offense manages RB44 per game. You're paying RB35.▼lean

the receipts: Chuba Hubbard '25 (RB40/gm, 15g) · Miles Sanders '24 (RB47/gm, 11g)

Tetairoa McMillanWR1 · ADP 32The WR1 in Canales's offense manages WR47 per game. You're paying WR17.▼▼▼lean

the receipts: Tetairoa McMillan '25 (WR22/gm, 17g) · Xavier Legette '24 (WR72/gm, 15g)

Xavier LegetteWR3 · ADP 177The third receiver role under Canales averaged WR49 per game - but that was Diontae Johnson '24. Nobody's betting Xavier (WR99 price) inherits that.no call

the receipts: Jalen Coker '25 (WR60/gm, 11g) · Diontae Johnson '24 (WR38/gm, 7g)

priced about right: Jalen Coker (WR2)

CHIBen Johnson

pounds the rock · plays fast · runs a committee · loves his tight end1 seasons · CHI

😴 Nothing mispriced here - the market has this offense figured out.

priced about right: D'Andre Swift (RB1) · Kyle Monangai (RB2) · Rome Odunze (WR1) · Luther Burden III (WR2) · Colston Loveland (TE1)

CINZac Taylor

airs it out · feeds one back7 seasons · CIN

Samaje PerineRB2 · ADP 169The backup RB in Taylor's offense puts up RB57 numbers per game. Samaje costs RB68.▲▲

the receipts: Samaje Perine '25 (RB57/gm, 14g) · Zack Moss '24 (RB32/gm, 8g) · Chase Brown '23 (RB64/gm, 10g)

priced about right: Chase Brown (RB1) · Ja'Marr Chase (WR1) · Tee Higgins (WR2)

DALBrian Schottenheimer

balanced attack · plays fast · feeds one back1 seasons · DAL

😴 Nothing mispriced here - the market has this offense figured out.

priced about right: Javonte Williams (RB1) · Malik Davis (RB2) · CeeDee Lamb (WR1) · George Pickens (WR2) · Ryan Flournoy (WR3) · Jake Ferguson (TE1)

DENSean Payton

balanced attack · runs a committee10 seasons · DEN, NO

RJ HarveyRB1 · ADP 88The lead back role under Payton averaged RB8 per game - but that was Alvin Kamara '20. Nobody's betting RJ (RB32 price) inherits that.no call

the receipts: J.K. Dobbins '25 (RB27/gm, 10g) · Javonte Williams '24 (RB37/gm, 17g) · Javonte Williams '23 (RB32/gm, 16g)

J.K. DobbinsRB2 · ADP 89The backup RB in Payton's offense manages RB40 per game. You're paying RB33.▼

the receipts: RJ Harvey '25 (RB24/gm, 17g) · Jaleel McLaughlin '24 (RB53/gm, 16g) · Jaleel McLaughlin '23 (RB53/gm, 17g)

Courtland SuttonWR2 · ADP 60The WR2 in Payton's offense manages WR50 per game. You're paying WR30.▼▼▼

the receipts: Troy Franklin '25 (WR44/gm, 17g) · Devaughn Vele '24 (WR73/gm, 13g) · Jerry Jeudy '23 (WR57/gm, 16g)

priced about right: Jaylen Waddle (WR1) · Pat Bryant (WR3)

DETDan Campbell

pounds the rock · runs a committee5 seasons · DET

Jahmyr GibbsRB1 · ADP 2The lead back in Campbell's offense manages RB16 per game. You're paying RB1.▼▼▼

the receipts: Jahmyr Gibbs '25 (RB3/gm, 17g) · Jahmyr Gibbs '24 (RB2/gm, 17g) · David Montgomery '23 (RB16/gm, 14g)

Isiah PachecoRB2 · ADP 154The backup RB role under Campbell averaged RB16 per game - but that was Jahmyr Gibbs '23. Nobody's betting Isiah (RB52 price) inherits that.no call

the receipts: David Montgomery '25 (RB34/gm, 17g) · David Montgomery '24 (RB16/gm, 14g) · Jahmyr Gibbs '23 (RB8/gm, 15g)

Jameson WilliamsWR2 · ADP 44The WR2 in Campbell's offense manages WR64 per game. You're paying WR22.▼▼▼

the receipts: Jameson Williams '25 (WR20/gm, 17g) · Jameson Williams '24 (WR29/gm, 15g) · Josh Reynolds '23 (WR64/gm, 16g)

priced about right: Amon-Ra St. Brown (WR1) · Isaac TeSlaa (WR3) · Sam LaPorta (TE1)

GBMatt LaFleur

balanced attack · milks the clock · runs a committee7 seasons · GB

MarShawn LloydRB2 · ADP 155The backup RB in LaFleur's offense puts up RB36 numbers per game. MarShawn costs RB54.▲▲▲

the receipts: Emanuel Wilson '25 (RB58/gm, 16g) · Emanuel Wilson '24 (RB57/gm, 17g) · Aaron Jones '23 (RB25/gm, 11g)

Jayden ReedWR2 · ADP 95The WR2 in LaFleur's offense manages WR59 per game. You're paying WR44.▼▼

the receipts: Christian Watson '25 (WR18/gm, 10g) · Dontayvion Wicks '24 (WR93/gm, 17g) · Jayden Reed '23 (WR25/gm, 16g)

Matthew GoldenWR3 · ADP 106The third receiver in LaFleur's offense manages WR65 per game. You're paying WR51.▼▼

the receipts: Dontayvion Wicks '25 (WR89/gm, 13g) · Romeo Doubs '24 (WR55/gm, 13g) · Dontayvion Wicks '23 (WR65/gm, 15g)

Tucker KraftTE1 · ADP 100The tight end in LaFleur's offense manages TE27 per game. You're paying TE7.▼▼▼

the receipts: Tucker Kraft '25 (TE3/gm, 8g) · Tucker Kraft '24 (TE15/gm, 17g) · Luke Musgrave '23 (TE27/gm, 11g)

priced about right: Josh Jacobs (RB1) · Christian Watson (WR1)

HOUDeMeco Ryans

balanced attack · runs a committee3 seasons · HOU

David MontgomeryRB1 · ADP 58The lead back in Ryans's offense manages RB37 per game. You're paying RB25.▼▼lean

the receipts: Woody Marks '25 (RB37/gm, 16g) · Joe Mixon '24 (RB10/gm, 14g) · Devin Singletary '23 (RB37/gm, 17g)

Woody MarksRB2 · ADP 141The backup RB in Ryans's offense manages RB57 per game. You're paying RB45.▼▼lean

the receipts: Nick Chubb '25 (RB56/gm, 15g) · Dameon Pierce '24 (RB64/gm, 9g) · Dameon Pierce '23 (RB57/gm, 13g)

Dalton SchultzTE1 · ADP 163The tight end in Ryans's offense puts up TE16 numbers per game. Dalton costs TE25.▲▲lean

the receipts: Dalton Schultz '25 (TE16/gm, 17g) · Dalton Schultz '24 (TE30/gm, 17g) · Dalton Schultz '23 (TE11/gm, 15g)

priced about right: Nico Collins (WR1) · Jayden Higgins (WR2) · Tank Dell (WR3)

INDShane Steichen

pounds the rock · feeds one back3 seasons · IND

Josh DownsWR2 · ADP 86The WR2 in Steichen's offense manages WR53 per game. You're paying WR41.▼lean

the receipts: Josh Downs '25 (WR56/gm, 16g) · Josh Downs '24 (WR30/gm, 14g) · Josh Downs '23 (WR53/gm, 17g)

Tyler WarrenTE1 · ADP 66The tight end in Steichen's offense manages TE37 per game. You're paying TE4.▼▼▼lean

the receipts: Tyler Warren '25 (TE11/gm, 17g) · Kylen Granson '24 (TE68/gm, 14g) · Kylen Granson '23 (TE37/gm, 15g)

priced about right: Jonathan Taylor (RB1) · Alec Pierce (WR1) · Keenan Allen (WR3)

JAXLiam Coen

balanced attack · feeds one back1 seasons · JAX

😴 Nothing mispriced here - the market has this offense figured out.

priced about right: Bhayshul Tuten (RB1) · Chris Rodriguez Jr. (RB2) · Parker Washington (WR1) · Brian Thomas Jr. (WR2) · Jakobi Meyers (WR3) · Brenton Strange (TE1)

KCAndy Reid

airs it out · runs a committee · loves his tight end11 seasons · KC

Kenneth WalkerRB1 · ADP 22The lead back in Reid's offense manages RB23 per game. You're paying RB11.▼▼

the receipts: Kareem Hunt '25 (RB38/gm, 17g) · Kareem Hunt '24 (RB26/gm, 13g) · Isiah Pacheco '23 (RB14/gm, 14g)

Rashee RiceWR1 · ADP 15The WR1 in Reid's offense manages WR19 per game. You're paying WR8.▼

the receipts: Rashee Rice '25 (WR5/gm, 8g) · Xavier Worthy '24 (WR42/gm, 16g) · Rashee Rice '23 (WR26/gm, 16g)

Xavier WorthyWR2 · ADP 106The WR2 in Reid's offense manages WR65 per game. You're paying WR50.▼▼

the receipts: Marquise Brown '25 (WR55/gm, 16g) · DeAndre Hopkins '24 (WR47/gm, 10g) · Justin Watson '23 (WR83/gm, 15g)

Cyrus AllenWR3 · ADP 150The third receiver in Reid's offense manages WR95 per game. You're paying WR70.▼▼▼

the receipts: Xavier Worthy '25 (WR63/gm, 14g) · Justin Watson '24 (WR119/gm, 15g) · Marquez Valdes-Scantling '23 (WR130/gm, 16g)

Travis KelceTE1 · ADP 107The tight end in Reid's offense puts up TE2 numbers per game. Travis costs TE9.▲▲

the receipts: Travis Kelce '25 (TE9/gm, 17g) · Travis Kelce '24 (TE7/gm, 16g) · Travis Kelce '23 (TE1/gm, 15g)

priced about right: Emari Demercado (RB2)

LACJim Harbaugh

balanced attack · runs a committee2 seasons · LAC

Omarion HamptonRB1 · ADP 23The lead back in Harbaugh's offense manages RB26 per game. You're paying RB12.▼▼lean

the receipts: Kimani Vidal '25 (RB33/gm, 12g) · J.K. Dobbins '24 (RB18/gm, 13g)

Kimani VidalRB2 · ADP 153The backup RB in Harbaugh's offense puts up RB34 numbers per game. Kimani costs RB49.▲▲▲lean

the receipts: Omarion Hampton '25 (RB13/gm, 9g) · Gus Edwards '24 (RB56/gm, 11g)

Ladd McConkeyWR1 · ADP 38The WR1 in Harbaugh's offense manages WR28 per game. You're paying WR20.▼lean

the receipts: Keenan Allen '25 (WR39/gm, 17g) · Ladd McConkey '24 (WR18/gm, 16g)

Tre' HarrisWR3 · ADP 168The third receiver role under Harbaugh averaged WR53 per game - but that was Quentin Johnston '25. Nobody's betting Tre' (WR92 price) inherits that.no call

the receipts: Quentin Johnston '25 (WR17/gm, 13g) · Josh Palmer '24 (WR89/gm, 15g)

David NjokuTE1 · ADP 136The tight end in Harbaugh's offense manages TE24 per game. You're paying TE14.▼▼▼lean

the receipts: Oronde Gadsden II '25 (TE22/gm, 15g) · Will Dissly '24 (TE27/gm, 15g)

priced about right: Quentin Johnston (WR2)

LARSean McVay

balanced attack · feeds one back9 seasons · LA

Blake CorumRB2 · ADP 121The backup RB in McVay's offense manages RB65 per game. You're paying RB41.▼▼▼

the receipts: Blake Corum '25 (RB49/gm, 17g) · Blake Corum '24 (RB92/gm, 14g) · Royce Freeman '23 (RB65/gm, 9g)

priced about right: Kyren Williams (RB1) · Puka Nacua (WR1) · Davante Adams (WR2) · Terrance Ferguson (TE1)

MINKevin O'Connell

balanced attack · milks the clock · feeds one back4 seasons · MIN

Aaron Jones Sr.RB1 · ADP 102The lead back in O'Connell's offense puts up RB30 numbers per game. Aaron costs RB36.▲

the receipts: Jordan Mason '25 (RB44/gm, 16g) · Aaron Jones '24 (RB19/gm, 17g) · Alexander Mattison '23 (RB40/gm, 16g)

Jordan MasonRB2 · ADP 117The backup RB in O'Connell's offense manages RB48 per game. You're paying RB40.▼

the receipts: Aaron Jones '25 (RB32/gm, 12g) · Cam Akers '24 (RB50/gm, 10g) · Ty Chandler '23 (RB45/gm, 13g)

Justin JeffersonWR1 · ADP 12The WR1 in O'Connell's offense manages WR18 per game. You're paying WR7.▼

the receipts: Justin Jefferson '25 (WR30/gm, 17g) · Justin Jefferson '24 (WR6/gm, 17g) · Jordan Addison '23 (WR30/gm, 17g)

Jordan AddisonWR2 · ADP 97The WR2 in O'Connell's offense puts up WR34 numbers per game. Jordan costs WR46.▲

the receipts: Jordan Addison '25 (WR49/gm, 14g) · Jordan Addison '24 (WR24/gm, 15g) · Justin Jefferson '23 (WR5/gm, 10g)

Jauan JenningsWR3 · ADP 148The third receiver in O'Connell's offense manages WR76 per game. You're paying WR68.▼

the receipts: Jalen Nailor '25 (WR90/gm, 17g) · Jalen Nailor '24 (WR86/gm, 15g) · K.J. Osborn '23 (WR66/gm, 15g)

T.J. HockensonTE1 · ADP 167The tight end role under O'Connell averaged TE10 per game - but that was T.J. Hockenson '23. Nobody's betting T.J. (TE26 price) inherits that.no call

the receipts: T.J. Hockenson '25 (TE30/gm, 15g) · T.J. Hockenson '24 (TE18/gm, 10g) · T.J. Hockenson '23 (TE2/gm, 15g)

NEMike Vrabel

pounds the rock · milks the clock · feeds one back · loves his tight end7 seasons · NE, TEN

TreVeyon HendersonRB1 · ADP 62The lead back role under Vrabel averaged RB5 per game - but that was Derrick Henry '21. Nobody's betting TreVeyon (RB26 price) inherits that.no call

the receipts: TreVeyon Henderson '25 (RB25/gm, 17g) · Derrick Henry '23 (RB18/gm, 17g) · Derrick Henry '22 (RB5/gm, 16g)

Rhamondre StevensonRB2 · ADP 66The backup RB in Vrabel's offense manages RB39 per game. You're paying RB27.▼▼

the receipts: Rhamondre Stevenson '25 (RB22/gm, 14g) · Tyjae Spears '23 (RB39/gm, 17g) · Hassan Haskins '22 (RB85/gm, 7g)

A.J. BrownWR1 · ADP 18The WR1 in Vrabel's offense manages WR29 per game. You're paying WR9.▼▼▼

the receipts: Stefon Diggs '25 (WR24/gm, 17g) · DeAndre Hopkins '23 (WR29/gm, 17g) · Robert Woods '22 (WR88/gm, 17g)

Romeo DoubsWR2 · ADP 114The WR2 in Vrabel's offense manages WR77 per game. You're paying WR53.▼▼▼

the receipts: Mack Hollins '25 (WR62/gm, 14g) · Nick Westbrook-Ikhine '23 (WR78/gm, 13g) · Treylon Burks '22 (WR69/gm, 11g)

Hunter HenryTE1 · ADP 153The tight end in Vrabel's offense manages TE30 per game. You're paying TE19.▼▼▼

the receipts: Hunter Henry '25 (TE14/gm, 17g) · Chigoziem Okonkwo '23 (TE30/gm, 17g) · Austin Hooper '22 (TE38/gm, 17g)

NOKellen Moore

pounds the rock · runs a committee1 seasons · NO

😴 Nothing mispriced here - the market has this offense figured out.

priced about right: Travis Etienne Jr. (RB1) · Alvin Kamara (RB2) · Chris Olave (WR1) · Jordyn Tyson (WR2) · Devaughn Vele (WR3) · Juwan Johnson (TE1)

NYJAaron Glenn

pounds the rock · milks the clock · feeds one back1 seasons · NYJ

😴 Nothing mispriced here - the market has this offense figured out.

priced about right: Breece Hall (RB1) · Braelon Allen (RB2) · Garrett Wilson (WR1) · Adonai Mitchell (WR2) · Omar Cooper Jr. (WR3) · Kenyon Sadiq (TE1)

PHINick Sirianni

pounds the rock · feeds one back5 seasons · PHI

Saquon BarkleyRB1 · ADP 20The lead back in Sirianni's offense manages RB23 per game. You're paying RB10.▼▼

the receipts: Saquon Barkley '25 (RB16/gm, 16g) · Saquon Barkley '24 (RB1/gm, 16g) · D'Andre Swift '23 (RB24/gm, 16g)

Makai LemonWR2 · ADP 116The WR2 role under Sirianni averaged WR19 per game - but that was DeVonta Smith '22. Nobody's betting Makai (WR54 price) inherits that.no call

the receipts: DeVonta Smith '25 (WR29/gm, 17g) · DeVonta Smith '24 (WR16/gm, 13g) · DeVonta Smith '23 (WR19/gm, 16g)

Dontayvion WicksWR3 · ADP 167The third receiver in Sirianni's offense manages WR125 per game. You're paying WR89.▼▼▼

the receipts: Jahan Dotson '25 (WR127/gm, 14g) · Jahan Dotson '24 (WR131/gm, 14g) · Quez Watkins '23 (WR131/gm, 5g)

priced about right: Tank Bigsby (RB2) · DeVonta Smith (WR1) · Dallas Goedert (TE1)

SEAMike Macdonald

pounds the rock · milks the clock · runs a committee2 seasons · SEA

Jadarian PriceRB1 · ADP 77The lead back in Macdonald's offense puts up RB20 numbers per game. Jadarian costs RB30.▲lean

the receipts: Kenneth Walker III '25 (RB28/gm, 17g) · Kenneth Walker III '24 (RB12/gm, 11g)

Zach CharbonnetRB2 · ADP 134The backup RB in Macdonald's offense puts up RB30 numbers per game. Zach costs RB43.▲▲lean

the receipts: Zach Charbonnet '25 (RB30/gm, 16g) · Zach Charbonnet '24 (RB31/gm, 17g)

Jaxon Smith-NjigbaWR1 · ADP 5The WR1 in Macdonald's offense manages WR12 per game. You're paying WR3.▼lean

the receipts: Jaxon Smith-Njigba '25 (WR2/gm, 17g) · Jaxon Smith-Njigba '24 (WR21/gm, 17g)

Rashid ShaheedWR2 · ADP 129The WR2 in Macdonald's offense puts up WR48 numbers per game. Rashid costs WR58.▲lean

the receipts: Cooper Kupp '25 (WR65/gm, 16g) · DK Metcalf '24 (WR31/gm, 15g)

Cooper KuppWR3 · ADP 151The third receiver in Macdonald's offense manages WR97 per game. You're paying WR71.▼▼▼lean

the receipts: Rashid Shaheed '25 (WR111/gm, 9g) · Tyler Lockett '24 (WR83/gm, 17g)

priced about right: AJ Barner (TE1)

SFKyle Shanahan

pounds the rock · runs a committee9 seasons · SF

Christian McCaffreyRB1 · ADP 7The lead back in Shanahan's offense manages RB16 per game. You're paying RB3.▼▼

the receipts: Christian McCaffrey '25 (RB1/gm, 17g) · Jordan Mason '24 (RB35/gm, 12g) · Christian McCaffrey '23 (RB1/gm, 16g)

Jordan JamesRB2 · ADP 139The backup RB in Shanahan's offense manages RB50 per game. You're paying RB44.▼

the receipts: Brian Robinson '25 (RB73/gm, 16g) · Isaac Guerendo '24 (RB45/gm, 13g) · Elijah Mitchell '23 (RB72/gm, 11g)

Deebo Samuel Sr.WR3 · ADP 110The third receiver in Shanahan's offense manages WR81 per game. You're paying WR52.▼▼▼

the receipts: Kendrick Bourne '25 (WR76/gm, 14g) · Ricky Pearsall '24 (WR61/gm, 10g) · Jauan Jennings '23 (WR116/gm, 12g)

George KittleTE1 · ADP 117The tight end in Shanahan's offense puts up TE3 numbers per game. George costs TE11.▲▲

the receipts: George Kittle '25 (TE2/gm, 11g) · George Kittle '24 (TE1/gm, 15g) · George Kittle '23 (TE7/gm, 16g)

priced about right: Mike Evans (WR1) · Ricky Pearsall (WR2)

TBTodd Bowles

balanced attack · runs a committee8 seasons · NYJ, TB

Jalen McMillanWR3 · ADP 136The third receiver in Bowles's offense manages WR75 per game. You're paying WR64.▼

the receipts: Sterling Shepard '25 (WR77/gm, 13g) · Jalen McMillan '24 (WR52/gm, 13g) · Trey Palmer '23 (WR84/gm, 17g)

priced about right: Bucky Irving (RB1) · Kenny Gainwell (RB2) · Emeka Egbuka (WR1) · Chris Godwin Jr. (WR2)

WASDan Quinn

balanced attack · runs a committee7 seasons · ATL, WAS

Rachaad WhiteRB1 · ADP 111The lead back role under Quinn averaged RB18 per game - but that was Devonta Freeman '15. Nobody's betting Rachaad (RB38 price) inherits that.no call

the receipts: Jacory Croskey-Merritt '25 (RB41/gm, 17g) · Brian Robinson '24 (RB28/gm, 14g) · Devonta Freeman '19 (RB18/gm, 14g)

Jacory Croskey-MerrittRB2 · ADP 116The backup RB in Quinn's offense manages RB45 per game. You're paying RB39.▼

the receipts: Chris Rodriguez Jr. '25 (RB45/gm, 12g) · Austin Ekeler '24 (RB29/gm, 12g) · Brian Hill '19 (RB58/gm, 10g)

Terry McLaurinWR1 · ADP 47The WR1 in Quinn's offense puts up WR6 numbers per game. Terry costs WR24.▲▲

the receipts: Deebo Samuel Sr. '25 (WR33/gm, 16g) · Terry McLaurin '24 (WR15/gm, 17g) · Julio Jones '19 (WR3/gm, 15g)

priced about right: Stefon Diggs (WR2) · Antonio Williams (WR3) · Chig Okonkwo (TE1)

How the verdicts work

For each coach-season we rank his RB1/RB2 by carries and WR1/WR2/WR3/TE1 by targets, then look up where each of those players finished among everyone at his position that year. A coach's average finish for a role, against the current player's ADP-implied rank, is the whole verdict: TAKE when the role historically finishes well above the price, FADE when it never has. First-time head coaches who called plays as coordinators are fingerprinted on those seasons instead. Depth charts come from ADP order. Coaches with under two seasons never get a verdict; under four, it's marked lean. Data: nflverse play-by-play, 2015-2025 regular seasons.

Draft day, with the receipts in your pocket

Squawk is the friend who's unhealthily deep in fantasy football - it knows every coach's habits, reads every beat writer 24/7, and texts you what matters. Text back anytime: start/sit, trades, waivers, your whole draft.

Or just text SQUAWK to (855) 426-5005 and you're in.

Play-by-play data: nflverse (2015-2025 regular seasons). Coach attribution follows the head coach of record for each game; midseason stints under 6 games are excluded. ADP: FantasyFootballCalculator 12-team PPR, refreshed daily. Not affiliated with the NFL or any team.

Every coach has a tell.We watched 11 years of tape.

🔥 History says take

🧊 History says fade

The league, in one picture

🚚 New coach, new offense

The rookies (head coaches, that is)

The rest of the league

Draft day, with the receipts in your pocket

Every coach has a tell.
We watched 11 years of tape.